Keeping Up With Being Kept – Making it Easy for “Sugar Daddies” to Connect With “Sugar Babies”

There’s the 18-year-old from France asking for $5,000 to $10,000 a month from “a mentor who can provide me with the finer things in life and keep me happy!” And the 49-year-old investor from upstate New York willing to pay $5,000 a month for a “daytime playmate” for “intense connection without commitment.” Critics say the site is at best a convenience store for adulterers and at worst a virtual brothel, but Brandon Wade, Seeking Arrangement’s 38-year-old founder and chief executive, is unperturbed by the criticism. “We stress relationships that are mutually beneficial,” he says. “We ask people to really think about what they want in a relationship and what they have to offer. That kind of upfront honesty is a good basis for any relationship.”

The site now claims more than 300,000 registered members, far fewer than mainstream dating sites like Match.com, which has 1.5 million paying subscribers, but still a remarkable number. Sugar babies outnumber daddies 10 to 1, Wade says, providing what one sugar daddy called “the best fishing hole I ever fished in.”

via Keeping Up With Being Kept – Making it Easy for “Sugar Daddies” to Connect With “Sugar Babies” – NYTimes.com.

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