That’s a Lot of Bread

For example, “all natural” is now a term of praise, but it is a phrase that brings a set of standards along with it. Are those standards correct? Where did they come from? Why is natural good? Who says? Who is the keeper of the “natural” measuring stick, and how much did he pay for it? Is the government involved? And is natural an accurate claim, even assuming the standard to be correct? In other words, suppose all natural is swell — printing all natural on the label doesn’t make anything happen, other than clinching a sale to the gullible.

In the fifties, “enriched” was a term of praise. The manufacturer was promising you that they did not just bake the loaf of bread and put it a bag — oh, no. They wanted to assure you that they, in a very scientific and modern way, had added a bunch of stuff. “Oh, goody,” your great grandma thought. “They enriched it.” And she took it home to feed to her chicks, who have somehow managed to live to the age of seventy-five anyway. But before we shake our heads over her gullibility, we have to realize that we are behaving no differently. Marching thoughtlessly counterclockwise doesn’t have a whole lot over marching thoughtlessly clockwise.

via BLOG and MABLOG.

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